We are a small independent agency based in a small city in a small country. We are never going to be a huge organisation working on big PR and marketing campaigns for the world's leading brands. We're OK with that. In fact, we like it that way. We have a handful of clients who are in a variety of industries from food production, retailing, professional services and the arts, and we cater for what it is that they want to achieve. These people don't have a lot of money to spend on marketing, PR and advertising, and so we try to do as much as possible for what they can afford
We think that this is doing the right thing. What bothers me the most about this industry is that people are regularly overcharged for services that are sometimes not good enough. Admittedly, this doesn't happen where we are based (Cork) that much, because the agencies here are on the whole very hard working and competent, but it does happen. We charge as little as we can in order to do the work as best we can. We're lucky in that there is only two of us involved and so our overheads are a lot less than a lot of other service providers, but we do our best for our small quantity of clients. Blue Note is only just paying the bills at this stage, but if we keep 'doing the right thing' for our customers, then I'm sure it will grow, and I know that our existing clients are happy with our work.