distinctive advertising
similar to airasia x is advertising was very explicit and often sarcastic or humorous in nature . wright commented
we were brainstorming how best to market our flat bed seats in australia, where sarcastic ads are just part of the culture when one of our team members came up with "our premium seats are a flat-out-lie trust us" I instantly loved it. it's true,but also slightly edgy just enough for the message to stick. For us,attracting attention is usually best accomplished by doing what everyone else won't. There are so many professional surf tours now around the globe , so we decided to do the exact opposite. we came up with the "No-Pro Tour" Now any amateur surfers can post video of themselves to our site and if the video is voted most popular by the website audience, they will win flights on X to some of the world's best surf destinations. This has been a great way to get a viral response to a customer segment that fits perfectly with our business model