When discussing liver fluke transmission in connection with raw fish consumption, 11.1% of the participants conceded that they definitely ate raw fish. Moreover, 12.5% of the participants consumed several types of raw fish dishes, even though they were well aware of the risks of parasitic infections such as taeniasis. The majority of participants (75.0%) consumed raw fish dishes once per month, particularly “koi pa” (fish salad) or “lap pa nuew” (sticky fish
salad) (Fig. 1b).