In line with Malaysia’s government effort in supporting the Information Technology (IT) adoption, this study is
hoped to enhance Malaysia’s image and reputation on tourism industries utilizing current technology. By evolving
the Internet adoption correctly from having e-mail, to website, matching the website and domain names and
currently the introduction of Mobile Hotel Reservations adoption, hotels indeed can create an effective online
strategy for their customers. Furthermore, the increasing number of mobile user population all over the world does
contribute to the enhancement of mobile hotel reservation adoption. On the other hand, once hotels had adopted this
technology, they need to consider issues on lowering prices, improved security, improved devices and effective
customer support as it proved to be the critical success factors towards mobile consumer adoption in Europe
(Vrechopoulos, 2001)