Effective communication in the workplace is about knowing your employees, and select appropriate messages and channels for transmission. It may be necessary to develop a communication plan, the draft strategy. You should be able to clearly explain the company's policy to clients and customers and answer their questions about your product or service. Communication is key in business. Effective communication helps to foster better relationships at work between you and your employees, which can in turn improve the morale and efficiency, the company culture is reflected in the nature of communication and office. A business can hinge on effective communication.