Because color is supporting information, we can conclude that poor color choice
does not always affect the map in terrible ways. Those of us who haven’t an ounce of
color theory in our background or a firm knowledge of color connotations may still
produce a map that somewhat conveys its point, albeit perhaps in an ugly way. So we
may produce a map that effectively communicates but is not necessarily aesthetic.
However, we need to aim higher than this by rounding out our GIS skills in the area
of color. Then we can perhaps achieve the most professional and compelling map
product of all: one that both communicates well and stands on its artistic legs.