Creativity is thus, above all a rework of themes and suggestions received during the travel experience, which allows a greater understanding of the area, its cultural heritage, its community, and which contributes directly or indirectly to personal growth. On the other hand, creativity in the local partners network entails the use and spread of mechanisms, procedures and resources, specific to a place that can develop links and relationships: between different agencies operating within the network, between partners and the itinerary, between partners and the region and between partners and users of the tourist-cultural offer.