Now suppose that our consumer has an income of $15,000 and is considering a new but risky sales job that will either double her income to $30,000 or cause it to fall to $10,000. Each possibility has a probability of 5. As Figure 5.3 shows,the utility level associated with an income of $10,000 is 10 (At point A) and the utility level associated with an income of $30,000 is 18 (at E).