who interacted most frequently with guests, should be able to identify guests’ preferences, the general manager observed that employees had no incentive to share what they had learned.
The general manager therefore created an incentive by rewarding employees for identifying a certain number of guest preferences each month. They also understood that delighted guests would leave higher tips for all.
This realization led to increased reporting and recording of guest feedback. The higher information level with which the guests’ preferences were recorded further improved the quality of services for the guests.