We call it the Brum Box, because after unpacking you don`t throw away the package, but transform it into Brum Brum's new home, where the balance bike can rest till its next ride.
The main challenge was to create a packaging, which is not meant to be thrown away, but can be re- used within activities that are directly linked to the packaged product and its new owner.
Knowing that our target audience are children aged 2-6 years, they like to draw, build, create, glue and smear… So we came to a conclusion that the packaging box has to be fun and practical to use, it must be easy to transform into a play house, a furniture type object which is a child`s first real headquarters. The idea was born. By using a simple box in box system Brum Brum wooden balance bikes packaging transforms into a garage with shelves for toys and cool drawings which can be colored by the little riders according to their own vision of the world.
- See more at: http://www.packagingoftheworld.com/2016/07/brum-box.html#sthash.DKoYNWfu.dpuf