1.2 Definitions
Research user or client is any individual or organisation that requests, commissions or subscribes to all or
any part of a market research project. The research user receives the results of the research but not the
personal data, unless informed consent for this has been given by the respondent.
Consent means the freely given and informed agreement by a data subject to the collection and
processing of their personal data. In market research, this consent is based on the fact that the respondent
voluntarily provides answers in a survey having been provided with clear information about the nature of the
data being collected, the purpose for which it will be used and the identity of the person or organisation
holding the personal data. The respondent may withdraw their consent at any time by refusing to cooperate
in an interview or research project.