In selecting the channel, the entrepreneur should look at all the preceding factor. In some instances it may be necessary to use more than one channel to service customer more efficiently as well as increase sales potential. Clothing retailers such as Sports as thority, L. L. Bean, Macy's, Walmart, and Target, to name a few, all sell their productห using multiple channels such as retail stores, Web sites, catalogs, and newspapers. Each of these may require a different communications channel to enable the customer to buy the desired products. These channels will also vary when engaged in international sales as the nature of these channels is sometimes culturally dependent. Channel decisions will also change over time. As the venture grows, the entrepreneur may find that hiring its own sales force is more efficient and is no longer cost prohibitive.