We expect credit card companies to target consumers who have never had payment
difficulties, such as having a check returned because of insufficient funds, paying a bill more
than 30 days late, and having a hard time paying bills. Card companies are also expected to
target consumers who never suffered any credit damage, such as a late payment call or letter
from a creditor, contact by a collection agency, and being turned down for a loan or credit
card. We expect card companies to neglect those who experienced such payment difficulties
or credit damage in the last two years.
If the findings support our expectations, it would indicate that credit card companies target
more credit-worthy consumers and neglect less credit-worthy ones.