This study tested the model of customer
satisfaction in full service restaurant industry.
The results show that restaurant owners
should focus more on these four factors of
service quality, physical design, product
quality and price if they think customer
satisfaction as part of their marketing strategy
yet among all these four variables they should
take service quality as the most important tool
of customer satisfaction.
customer satisfaction. Now in this age only
atmosphere is not the criteria of satisfaction
but it should be blended with other factors like
service quality also.