Human Relations, History, and the Individual Qualit The second half of the 20th century brought a great deal of attention to the study of the workplace from psychologists and other social scien- inNRwonnv tists. In the early 1960s, Eric Berne had created his famous transactional analysis method of understanding interpersonal commu Rogers published his findings on the development of the personality, dynamics, and conflict management. Some managers began experimenting with participative decision making and other human relations-based management By the late 1960s, an era had started that would affect human rela- tions for years. A new emphasis was placed on the rights and needs of the individual person. For the first time, it was popular in this culture to "do your own thing." Perhaps even more important, other people were allowed to do their own thing well. Also new the revolutionary attitude as having to do with people, rather than with Total Quali money. Many middle managers were so-called "hippies" then. Managem of today's An organiza Influence from that era has still not peaked