The aim of this paper is the processes what has led football to globalisation and discuss how these processes manifest in the modern football. That essey will introduce reader to globalisation in general, early diffusion and development based on Therborn's 6 wave model, contemporary model of globalisation, as well as movement of players, commercialisation of global football, global football in sponsorship, advertising and the media. Althought you can find answers on the questions like: How media affect to the football? What was before and after entering TV companies such as BSkyB and ITV to the football? Football – whose game is it now? Evaluetion a series of global processes and their effects on football globally as well as establishment of global governing organisations and global tournaments. All of that with facts and evidence, analysis and reserch you can find below in that essey.
We live in an age of globalization. The term 'globalisation' evokes many responses both positive and negative. What exactly is 'globalisation', who are the main players and what are its economic, social, cultural and environmental impacts? Globalisation has developed out for a long term of social processes. As pointed out by Guilianotti and Robertson (2004) the recent history of football in particular, can serve both as an illustration and as an indication of the extent of transnational interconnectedness. Football is something much bigger, rather than game or even a way of life. This distinct reflexion of inconsistent tendencies of the modern world with all its pleasures and grieves. Football represent not geographical zones but social classes and political ideas. Unlike baseball or tennis football bears cargo of century hatred and historical biases. It is sports with real rates. It is capable to break ruling modes and to generate liberation movements.