It’s no secret that Nike and adidas aren’t the best of friends; with lawsuits, poached superstar endorsements and defecting designers, the Three Stripes has made serious attempts to dethrone its all-conquering arch-rival in the past few years.
While in the fashion world, adidas has enjoyed a healthy resurgence thanks to its designer collaborations, faithful reissues of timeless classics and the headline-grabbing YEEZY Season project, in reality the brand is dwarfed by Nike – which owns a whopping 48% of the USA’s footwear market, while adidas’s 9% share has declined every year since 2011.
It’s no secret that Nike and adidas aren’t the best of friends; with lawsuits, poached superstar endorsements and defecting designers, the Three Stripes has made serious attempts to dethrone its all-conquering arch-rival in the past few years.While in the fashion world, adidas has enjoyed a healthy resurgence thanks to its designer collaborations, faithful reissues of timeless classics and the headline-grabbing YEEZY Season project, in reality the brand is dwarfed by Nike – which owns a whopping 48% of the USA’s footwear market, while adidas’s 9% share has declined every year since 2011.
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