Just before the competitions, Owens was visited in the Olympic village by Adi Dassler, the founder of the Adidas athletic shoe company. Hepersuaded Owens to use Gebrüder Dassler Schuhfabrik shoes, the first sponsorship for a male African-American athlete. The long-jump victory is documented, along with many other 1936 events, in the 1938 film Olympia by Leni Riefenstahl.