Consumption of coffee was 19% when compared to tea at 85%. Consumption was the highest in the South at 31% while it ranged between 35% in the weak coffee zones North, East, and South.
Per capita consumption of coffee (among all respondents both drinkers and non-drinkers) was 0.33 cups against 1.77 cups for tea. However, coffee consumption among drinkers was at 1.76 cups compared with that of tea at 2.1 cups.
About 41% of the respondents were non-drinkers of coffee and 40% were occasional drinkers.
Consumption was the highest among the age groups of 15-24 and 35-44 years. The proportion of non-drinkers was the highest in the age group of 55+ years.
Coffee consumption dipped from 11% at home to 6% outside.
Coffee was consumed as the first cup only by 23% of coffee drinkers. Including in the South
Penetration level was found to decrease from higher socioeconomic class (SEC) to the lower socioeconomic class. Penetration of filter coffee was highest in South India. In the rural areas of South India, instant coffee had a higher level of penetration than filter coffee.
Visiting cafes was not a frequent habit. Of all respondents surveyed, about 12% visited cafes and there was a greater tendency among the upper SECs to visit cafes. About 10% have ever visited cafes; the highest proportion was higher among men and the younger age groups (15-34 years)