For Phase One, a mapping exercise was
carried out to identify where these children
lived. This used census data and Indices of
Multiple Deprivation to identify Lower Super
Output Areas in Cheshire and Merseyside.
These are among the quintile with the highest
proportion of three- to five-year-olds and the
quintile with the highest proportion of people
who have never worked or are long-term
unemployed. The results were tested by
mapping value supermarket chains (like Aldi
and Lidl). A statistically significant correlation
was established and Aldi was approached to
become a partner of the project.