Patong Beach is the most popular and developed beach in Phuket. With its white sands and beautiful waters, this beach attracts families, couples and single travelers looking for a lively vacation in a hopping tourist spot. Jet skis, motor boats, vendors, sunbathers and tourists engaged in all kinds of water sports make this beach anything but tranquil. For a more relaxing visit you might enjoy the much quieter Kalim Bay to the north of Patong.