Ads may not assert or imply, directly or indirectly, within the ad content or by targeting, a user's personal characteristics within the following categories:
i. race or ethnic origin;
ii. religion or philosophical belief;
iii. age;
iv. sexual orientation or sexual life;
v. gender identity;
vi. disability or medical condition (including physical or mental health);
vii. financial status or information;
viii. membership in a trade union;
ix. criminal record; and
x. name.