We can consider the creative agency and client environment. For clients,
solutions to problems can be explored at a relatively low-cost and often very
quickly. Unlike traditional creative agency models where an individual is
paid per hour, crowdsourcing permits a client to pay a once-off cost for an
exponential number of solutions. Ultimately a client only pays for the solutions
they make use of, while those in the community who are not paid usually retain
their intellectual property (IP).