As a mother of three, Melissa Kieling struggled finding a product to keep her kids' lunches cool and safe until lunchtime. So, she patented the idea for a lunch bag with a freezable gel built into its lining – an idea that grew into PackIt Personal Cooler. Five years later, PackIt has grown into a $14 million business with products that span lunch, wine, baby, picnic and shopping and distribution reaching more than 40 countries internationally.