Fruit of the Loom (www.fruit.com) is known for its underwear but also sells T-shirts, sweatshirts, and boxer shorts. Unlike the underwear business, in which the company sells products directly to large retailers such as Wal-Mart, the Activewear division, which manufactures blank T-shirts, uses several dozen distributors. These distributors sell the shirts to about 30,000 screen printers and embroiderers, who decorate the shirts and sell them to the public and/or retailers, who then market them to customers.