The relationship between CSR and consumers needs further investigation (Sen & Bhattacharya, 2001). This study seeks to enrich this research area by investigating the relationship between CSR and brand trust. There is an opportunity for businesses to harness CSR to help develop consumer loyalty, by gaining insight into ways to invoke trust, a key component of loyalty. Although the problem stands that as long as companies have no proof that CSR may improve brand perception, namely trust, it may be an opportunity wasted.