Wise Expansion
Google has also had an eye for new ventures and acquisitions outside of the search-engine market, but in areas that have generated some synergy with its core. An early expansion was the creation of Google News in September 2002. This offered users a very convenient way to draw upon more than 4,000 news sources. An early example of an acquisition by Google that made a nice fit with its core business was Keyhole Inc., the company that had first developed what it called the "Earth Viewer" suite, purchased by Google in 2004. Keyhole's Earth Viewer has since become Google Earth and Google Maps.
Subtle Marketing
Finally, Google has become adept at marketing itself as a brand name, in ways in which it does not seem to be doing anything of the sort. The institution of the "Google doodle" is an example of this under-the-radar marketing. Google's home page often features simply the letters of the word "Google" colorfully displayed. But on holidays and other special occasions, it features a "Google doodle," an often very striking and humorous re-working of those letters. These "doodles" attract a good deal of favorable attention.
Wise Expansion
Google has also had an eye for new ventures and acquisitions outside of the search-engine market, but in areas that have generated some synergy with its core. An early expansion was the creation of Google News in September 2002. This offered users a very convenient way to draw upon more than 4,000 news sources. An early example of an acquisition by Google that made a nice fit with its core business was Keyhole Inc., the company that had first developed what it called the "Earth Viewer" suite, purchased by Google in 2004. Keyhole's Earth Viewer has since become Google Earth and Google Maps.
Subtle Marketing
Finally, Google has become adept at marketing itself as a brand name, in ways in which it does not seem to be doing anything of the sort. The institution of the "Google doodle" is an example of this under-the-radar marketing. Google's home page often features simply the letters of the word "Google" colorfully displayed. But on holidays and other special occasions, it features a "Google doodle," an often very striking and humorous re-working of those letters. These "doodles" attract a good deal of favorable attention.
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