However, in 2010, something changed. Eastman decided on an aspirational goal to
inspire radical improvement and made a public pledge to the DOE Better Buildings,
Better Plants Program to reduce energy intensity by 25% over 10 years with a baseline of
2008, the year Eastman became an ENERGY STAR Partner. Suddenly what had been
good enough in the past was recognized as falling short of what was needed to meet this
ambitious goal.