1. Strong legacy of over half a century and strong presence over various luxury avenues across the world with more than 200 wholly owned points of sale.
2. The brand has successfully forayed into all lifestyle product lines like perfumes, footwear, eyewear.
3. The acquisition of Louis Vuitton one of the largest luxury firms in the world has been a great plus for the brand.
4. The concept stores by the brand with each store having a unique theme gives the brand a unique identity
5. Strong brand name and reputation worldwide
6. Excellent branding and advertising through TVCs and print ads