When you think of good customer service, Amazon and Zappos may come to mind, but a major commercial airline may not. JetBlue is working to change that perception by incorporating new technologies that focus on improving customer service, streamlining transactions and making flights more enjoyable.
The customer-facing technology transformation at JetBlue ramped up three years ago with the appointment of its new CIO, Eash Sundaram. He says JetBlue needed to be about customer service and technology as much as it was about getting passengers to their destinations.