2.5. Preewara Panphrommin (1998 : Abstract. )
The studies on the Effect of Packaging on the Decision of Buying Drinking Water in Bangkok. The following objective: To study the difference of personal factors which affect the buying decision drinking water in Bangkok. To study the relationship between mixes marketing witch differences of personal factors that affect the buying decision drinking water in Bangkok. To study the relationship between consumer in Bangkok and other factors that affect the buying decision drinking water. By selecting sample of people who consumer that purchase drinking water in Bangkok. The data was collecting by using the questionnaire from 400 respondents. This study would be use the methods were descriptive statistic, ANOVA and multiple regression analysis method which describe to quantities term.