Premier, a Chennai-based brand that manufactures appliances and cookware, however, is keen on going the e-way in about three months. “To avoid e-commerce today is foolish as it is the market of the present and definitely, the future.” Said S Sivanesan, CEP of Sivanesan Group which owns the Premier brand. Like Viveks, Premier too will initially restrict its online sales to the South. In the initial phase. “We may look at a national roll-out in the next two years,” said Sivanesan.