concludes that
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Published by Canadian Center of Science and Education 19
internal communication is the hand and fist relationship of the organization. In addition, duties and responsibilities
must be segregated fairly to employees in an organization to enhance strong internal relations. Lorraine (1995)
added that one of the main aims of internal communication was to build a stronger internal brand. Lorraine (1995)
also stated that large organizations often have weaker internal communication practices than smaller organizations
because job specialization and functional segregation have reduced access to information about services being
provided. In other words, small organizations have a greater assurance of effective internal communication
practices. Geddie (1999) further suggested that knowledge of information should be disseminated properly in an
internal communication practice. Information is the basic building block of communication. Organizations need to
absorb needed information to function effectively.