Since this comes so easily to women, they are sometimes frustrated when men struggle to do this. For example, a common complaint among women is that when a men is watching television, he often doesn't hear a question asked by person sitting right beside him. Sakura Kumi has witnessed this many times in her house. Sakura says, "My mother used to get so frustrated trying to get my father's attention while he was watching TV, and I did too. So she got into the habit of standing in front of the TV and saying, 'Hiroshi, I'm about to ask your a question.' It's become sort of a family joke.