For Thailand, the country is now facing many difficulties especially from the ongoing political crisis which
creates a very negative reputation on both insiders and outsiders (Thailand Tourism Organization, n.d.).
This factor also slows the growth of Thailand‟s economics as well along with an impact of the financial The concepts of nation branding and culture as mentioned in the introduction part, South Korea
used a strategy on nation branding and culture as main tools to promote their country and change their
country’s image, so in this chapter, the concepts of nation branding and culture are clarified with regard
to let the readers understand more in-depth on how South Korea managed their nation branding and
promoted their culture.
crisis from the United States, the so called Hamburger crisis (Kongprasert, n.d.). The resolution of this
study might be useful for Thai government to imply for the country and this will benefit their citizens in
the future