Where does the audience want to look in any picture? What attracts the audience’s eye? Movement is first. The viewer’s attention will always be drawn to a moving object. Brightness is second. If there is no movement, the viewer’s point-of-attention will be drawn to the brightest area in the frame. If a moving object also happens to be the brightest area of the frame, the viewer will notice that object even quicker. When the audience is looking at an actor’s face, their point-of-attention will usually be drawn to the eyes.