Personalized marketing refers to the satisfaction of the concern of the people and the demand
on the central location of the release of individuality and personality with the market, and gradually establish
a new relationship, know the market trends and customer needs, as far as possible according to the
requirements of production customers to meet customers' needs and tastes, and to meet consumer demand for
personalized, competitive marketing methods. Performance analysis is based on the face of China's tourism
industry and tourist attractions; this paper is based on the SWOT analysis method of qualitative analysis and
quantitative analysis method by combining the performance of the tourist attractions in China's tourism