Pizza Hut anticipates a purchase frequency of 60 pizzas per night at a price of $9 and plans their operations accordingly. when fewer than the 60 customers arrive on a givening. the Pizza Hut franchise does something very different than a Ford auto dealer might in similar circumstances. The restaurant slashes orders; fewer pizza dough balls are flattened and spun out and baked. Instead of slashing prices in the face of deficient demand, restaurants order less production and in crease the size of their servings. Why is that?