Right now, they’re the ones busily building stills to convert cooking oil into diesel fuel and making websites to tell the world about it. Unfortunately their one-eyed fixation on a new behaviour or gadget can make them seem dangerously idealistic to the pragmatic majority. Yet no change program can thrive without their energy and commitment. How to work with innovators: • Track them down and become their “first followers”7, providing support and publicity for their ideas. • Invite keen innovators to be partners in
designing your project.