An expansion of world economics has been an important force that has driven business and industries, where to
be more competitive; this has meant that employees, who are also consumers, spend more time at work earning the
income to spend on goods and services and as a result consumer behavior has been changing. Consumer behavior
can be defined as consumers’ actions of purchasing goods and services for household and individual uses in order to
satisfy their basic needs, where the individuals are involved in the process of making decision and exchanging
money for goods and services (Serirat et al, 2000). Analyzing consumer behavior is to investigate the consumers’
pattern of purchasing, consuming, and using, both at an individual and organizational levels of consumers. In order
to comprehend the main characteristics of demand, selecting, purchasing and consuming, and to examine
antecedents of consumer satisfaction, it is vital to understand their behavior. Marketing strategies are the result of
the consumer behavior’s investigations, which assist marketers in satisfying consumers. The 5Ws and 1H including
who, what, where, when, why and how, were designed to investigate the 7 characteristics regarding consumer
behavior and to analyze potential responsive marketing strategies for distribution and promotion. Product mix