Finally, innovation is helping Nike to achieve its ultimate destination: “A truly sustainable supply chain”. Jones says her epiphany on sustainable operations came when visiting a Nike contract manufacturer where there was concern about monitoring employees to ensure they wore protective masks. Jones realized monitoring wasn’t the solution; the requirements for a mask needed to be designed out of the manufacturing process. The company introduced water-based solvents which was beneficial for the health of the worker and the environment. In order to achieve Nike’s long-term vision for sustainability, it recognizes that collaboration with other firms and stakeholders is vital. Solitary private efforts are often insufficient for impactful systematic change. This realization reflects the company’s focus on using innovation to proactively “design out” problems in the supply chain in both products and processes.