1 Why did retailers like Marks & Spencer choose to use small firms as their suppliers? 2 What aspect of Marks & Spencer's prior knowledge and experience proved particularly useful in terms of the innovation process used to develop chilled ready-meals? 3 which model of the innovation process did Marks & Spencer adopt In order to bring about the innovation of chilled ready meals? 4 What benefits did Marks & Spencer (and the other retallers) obtain from the particular innovation process they used? 5 What alternative models of the innovation process might Marks & Spencer have used? 6 what enabling factors permitted firms like Marks & Spencer to use their chosen model of the innovation process? 7 What do you think were the critical factors in achieving successful innovation in this case? 8 why was co-ordination vitally important and how was it achieved? 9 using an appropriate series of market research reports such as Minte or Key Note reports, show: How the market for chilled ready-meals has grown in the last decade u How the shares of the chilled ready-meal market have changed over the last decade.