3. Given the balance sheet (Table 3) and income statement (Table 2), what is
the company’s position concerning potential future international and
domestic expansion of their current operations? Are future expansions
feasible given their financial situation?
4. Given the information provided to you in the balance sheet and income
statement, as well as the current world coffee situation, which alternative
would you recommend to Creole Coffee in terms of production contracts, free
market access, or continued product diversification based upon available
inputs? What are the positive and negative attributes of each possible
position?
5. Creole has decided to introduce two new beverages to their consumers. One is
an iced coffee smoothie and the other is a cinnamon flavored coffee liqueur.
Your job is to gather market information based on your knowledge of the
company’s two main target markets. Identify the steps you would go through
in developing an appropriate marketing plan for introducing these new
products into the existing market.