Maketing Aim middle class people who can afford to buy the product in medium price and not really high quality but for who need to be reached quickly and conveniently. Inresting in som tom product to singapore market has postential in a good way as there is a certain ammount of thai people who are working studying etc. and including thai tourist. In additon singaporean and other are interested in thai food and sonmtom can in singapore is the new and good potential. Product Somtom Thai, Somtom Pickled fish,and Somtom shell
Price Size 20 oz $7 30 oz $10 Place Mostly distribute to whole seller Promotion Advertisting in tv , radio , internet buy 20 can get 20 % discount.
Financial Singapore is a highly developed trade-oriented market economy. Singapore's economy has been ranked as the most open in the world least corrupt most pro-business and has the third highest per-capita GDP in the world in terms of Purchasing Power Parity Government-linked companies play a substantial role in Singapore's economy which are owned through the sovereign wealth fund Temasek Holdings, which holds majority stakes in several of the nation's largest companies. Why to do business in Singapore Singapore is the ideal to trade and use english to communicate and now singapore is the best country of economic and this first choice we will think to open somtom business in singapore.
New to market Our products are new to the singapore market Poor reputation As our products are new to the market , our product has poor reputation. Knowledge on distribution Difficult to introduce new product and difficult to find distribution way.