This scheme of categories can be used to depict the key segments of a
company’s activities and what core knowledge its operations are based
upon. However, many companies have expertise in more than one subfield
of the categorization. For example, suppliers of complex capital
goods (e.g. telecom networks, paper machines and ships) design, produce
and sell complex products and services as one-offs or in small
tailored batches to meet the individual needs of business or institutional
customers (Hobday, 1998).