Seasonal Pricing
Today Transcorp Hilton Hotel Abuja arranges these seasonal prices twice a year,
the reason was due to the Recession problem in the world, they decided around
April 2009 to June 2009 to reduce their room’s price rate for people to be able to
stay in their hotel. Around August to November they increased their price rate
because they realized that the under 17 FIFA World Cup Football tournament will
commence in Nigeria and their hotel area is near of the football events.
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Flexibility
Transcorp Hilton has price flexibility depending on the customers profile or the
company; furthermore they offer this pricing to their potential customers like the
government, religious groups.
Price Discrimination
Transcorp Hilton Hotel usually offers a different price for a tourist in Nigeria,
compared to Nigerian citizens, the reason for these different prices is because the
hotel consideres the exchange rate and they collect foreign currency from the tourist
which is more favorable to them when making the exchange transaction.They
gain more profit.