Halls XS launch in Sep’14 to capture the growth of premium price tier candy (16-35 thb). The brand has achieved market share 5.6% in Aug’15 and continues to build share growth for Halls. However, brand penetration (P1M) of Halls XS is 23%. Therefore to continue the high growth momentum of Halls XS, increasing penetration rate (P1M) is needed to be focused by continue building the competitive proposition of mini but instant cooling sugar free candy in modern portable packaging that refreshes you and address barriers on “Not sure of taste” and “has few flavors to select”