• Samsung never introduces a new design on its own, it always waits to attack it’s competitors. Thus, it missed the first mover advantages.
• Samsung does not charge high price for its products, therefore often people relate the low price to begin a supplier of low quality products. General perception supports that the higher the price, the higher the quality of products.
• Many Samsung products are not user friendly, therefore consumer often hesitate to switch to Samsung products even if the price and quality is exceptional.
• Samsung does not focus on a specific niche; it offers its products to the mass market only. • Samsung does not create its own software therefore it often relies on other sources to complete the products.
• Samsung faces immense competition from new companies and online companies.
• High set up and operation cost for such a company.