Although the SEC had in to use MTM in the accounting of natural gas futures con on quietly began using for electric power contracts and trades as we In one example, Enron signed a billion dollars and re zed this amount as revenue. It also reported esti mates for the costs associated with servicing the contract Interestingly, at the Thus Enron needed to pread when Indiana would deregulate, as well as the impact of the deregulation on the contract valuation.12 Enron also extended MTM accounting to other business lines. In another ex ample, Enron signed a 20-year émet with Blockbuster Video in July 200 to introduce entertainment on demand. Enron set up pilot projects in Portland Seattle, and Salt Lake City to store the entertainment and then di te it over its broadband network. Based on these pilot projects, Enron recognized esti mated profits of more than $110 million for the Blockbuster deal, although the technical viability and market demand were difficult to predict in these initial pilot 13 Canceled in March 2001, the Blockbuster deal never went past the stages initial pilot stages