The perfume industry is a big business that makes a lot of profit each year. Perfumes, like clothes and watches of famous brands, are considered luxury items that people do not really need. This fact, however, does not prevent people from spending lots of money on something so unnecessary. There are some reasons why people buy perfumes. Many of them think wearing perfume makes them look or feel beautiful, attractive and sexy. These people are probably convinced by perfume companies that often use attractive and sexy people in their perfume advertising. Some buy and wear perfume simply because they love its scents. Others buy it because they like the beautiful design of its package or bottle. Actually, over 95 percent of the money you spend on a bottle of perfume goes towards its bottle and packaging. The question is if it is really smart to spend over a thousand baht for a small bottle or package you think is beautiful. So next time, before you decide to buy an expensive bottle of perfume, ask yourself if you really need to spend that much money on a small bottle of liquid that contains just chemicals and alcohol. You are not only wasting money but also allowing yourself to be stupidly convinced by the industry